Mario Lorenzin dal 1975

Rinascita radicchio lotion


in stock


A strengthening and invigorating hair lotion for healthy scalp and hair

Rinascita hair lotion is a hydroalcoholic infusion made with traditional herbal techniques. Its formula comes from an ancient recipe discovered and improved by Mario Lorenzin in 1975. Its main ingredient is radicchio, a variety of chicory that is particularly rich in minerals, vitamins and nutrients with exceptional benefits for the health of hair and scalp.

The slightly vintage allure of this lotion has conquered our hearts even before we could dive into its simple and clean inci. It is free of chemicals, industrial extracts, preservatives and synthetic fragrances. The formula is made with alcohol abstracted from vegetal ingredients. A mixture of radicchio and other herbs is put in special tanks for over 90 days and processed while undergoing cold infusion. The lotion, when decanted and filtered, is saturated in vitamins, mineral salts, amino acids and trace elements: active ingredients derived naturally from the fresh vegetable.

What are the benefits of Rinascita hair lotion?
It creates the conditions needed by the scalp to regain its balance and function, reducing hair loss while re-establishing the normal life cycle of the hair, resulting in natural regrowth and vigour. Regular treatment provides nourishing elements that are essential for the germination of hair follicles. It slows down hair loss: baldness recedes and hair thickens. Dandruff and scalp dermatitis usually disappear in a matter of weeks.

SIZE: 100ml
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SKU: ML-003-RIN-LOZ Categories: , Tags: , , ,

How to

Enjoy a beautiful ritual with Rinascita Hair Lotion and give yourself and your hair some precious #metime.

Relax and get ready to enjoy a massage that will help your scalp to absorb all the benefits of this simple yet incredible formula.
Close your hair and take a deep breath before applying: this will help the pores leading to the hair follicle to open.

Loosen the top of the bottle then apply a generous amount of the liquid onto the scalp.
Massage it in vigorously for at least 5 minutes, alternating circular movements and pressure all over your head.
Re-apply during the massage whenever your scalp gets dry.

Pose time can vary from 30 minutes to 3 hours. During this time you can enjoy your favourite free-time activity: read a book, meditate, take a walk. A jog or workout are also a good idea, as sweating and increased blood flow support a better penetration of the lotion.

After this time, rinse your hair and wash with Bellezza (for women) or Carisma (for men) Shampoos, that have been specially formulated for a complementary effect.

Do not apply in presence of wounds.


Dandruff, seborrhoea or hair loss
Stage 1 → apply daily for 4 weeks
Stage 2 → apply 3 times a week for 5 weeks
Stage 3 → apply once a week to maintain results

Sever hair loss
Stage 1 → apply daily for 6 months
Stage 2 → apply 4 times a week for 4 months
Stage 3 → apply once a week to maintain results

If your hair is already strong and healthy, apply the lotion once a week.

Key ingredients

Cichorium Intybus (Radicchio) extract – Radicchio is rich in vitamins, minerals and antioxidants. Rinascita radicchio hair lotion is made with a variety coming from the Treviso area, in Italy. This radicchio is grows respecting the environment, nature and people. It is hand-picked, steeped and extracted in its territory to keep all of its actives intact. Radicchio extract is mixed with other officinal herbs to boost its properties. Main benefits are: creating the conditions needed by the scalp to regain its balance and function, reducing hair loss while re-establishing the normal life cycle of the hair, resulting in natural regrowth and vigour. It stimulates micro circulation and also provides minerals (iron, copper, zinc and sulfur) and vitamins (A, B, C, E, PP, H).

Full ingredients list

Aqua (Water), Alcohol SD, Cichorium Intybus extract (radicchio)

DISCLAIMER: The information provided on this Website is for informational purposes only; it cannot therefore be used for diagnostic purposes and does not constitute professional advice or recommendation. Read the full disclaimer.

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