The limited edition Mermaid Beauty Case


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A limited edition Beauty Case for Summer by, Plentiness and Ritarita

The sun, the sea and the smell of holidays… are you ready for Summer?

MUSA, PLENTINESS and RITARITA have created a very special object: the limited edition Mermaid Beauty Case.

Conceived for the restless traveller, it has a functional soft shape that makes it the perfect addition to your suitcase and to your summer #shelfie. 

A 50 pieces limited edition artisanally crafted with an original «Mermaid» Jacquard inspired by the shiny, fairy skin of the sirens. Its waterproof and easy-to-wash lining is made with technical blue fabric.

Inside this beauty case you will fin the sun, the sea and the smell of holidays…together with a special selection of 4 products that are our Summer Essentials. We carefully selected them with a particular attention to ingredients and results. None of their formula are harmful for you or for the oceans.

The selection includes:

Lip Balm SPF30 – SALT & STONE


Superfood Shine shampoo – EVOLVE

Get Happy showergel – PLANT APOTHECARY

Product selection and Beauty consultancy: PLENTINESS
Beauty case design and creation: RITARITA
Copy creative direction: MUSA 
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How to

LIP BALM SPF30 – SALT & STONE: put it often on your lips, especially in the open air. Highly suggested for a #neverendingsummer of kisses under the sun.

THE BALM – NUCIFERA: use it to remove your make up, as an ultra nourishing balm for dry elbows and heels but also to revitalise your sun kissed hair and to soothe irritated skin.
We suggest it to the globetrotter who’s always travelling for work or pleasure – on a plane, on a boat or on a rocket. The best companion for all of your adventures, it is a multitasker that will answer multiple needs…even on a desert island.

SUPERFOOD SHINE SHAMPOO – EVOLVE : put a little quantity of product on the palm of your hand, add some water and apply on your scalp and hair with a gentle massage. Rinse throughly. Enjoy your lustrous, healthy strands.
Great for the ones who love to dive daily into the oceans while keeping hair hydrated, soft and shiny…under the sun or under the moon.

SHOWERGEL GET HAPPY – PLANT APOTHECARY:put a little quantity of product on the palm of your hand, inhale deeply and then add some water before you gently massage it on your body. Rinse and smile to life.
Perfect for all skin types, even sensitive ones. It’s great to give you an uplifting boost, from the inside out.

Key ingredients


Non-nano Zinc Oxide – Provides broad spectrum protection from UV rays and is non-irritant.
Sweet Almond Oil – Rich in antioxidants properties, it also contains E and B Vitamins that are essential for skin’s health and beauty.
Beeswax – Soothes and conditions lips.
Argan Oil – A rich, beautifying oil with potent hydrating qualities.


Organic Coconut Oil – rich in saturated fats, such as lauric acid, which has a molecular structure that allows it to penetrate into both skin and hair. Also, it has great antibacterial, antimicrobial and anti fungal properties. Renowned for being a powerful antioxidant, it contains Vitamin A and E, which restore skin and keep skin young and firm, while moisturising it.
Kokum and Mango Butter – Two natural butters, commonly used for skincare and haircare, containing many fatty acids, such as Omega 6 and 9, stearic acid, Vitamin E and C. They are great for hydrating and soothing, while not being comedogenic. Mango Butter is a great source of squalene and polyphenols.
Moringa Oil – Moringa Oleifera Oil contains Palmitic, Oleic and Linoleic Oil, Vitamin A and C and other fatty acids. The right choice for toning up the skin and for improving skin elasticity. Thanks to its antioxidants, it helps fighting premature ageing.


Baobab Proteins – Sustainably derived from the Baobab tree, are an effective anti-aging solution for hair care and reinforce the hair, protecting from UV stress and heat.
Pomegranate extract – Stimulates cells turnover and strengthen their membrane. It also limits hair loss and protects.
Aloe Vera – Its soothing and healing properties are greatly renowned. Aloe Vera helps to balance hydration levels, without weighting hair down.


Aloe Barbadensis Extract – The gel obtained from the leaves of the Aloe is high in Vitamin C and in collagen. Helps to hydrate, to reduce redness and to treating burns. Effective to reduce acne scars.
Peppermint essential oil – Peppermint is refreshing and is used to stimulate the mind. Improves concentration and performance. It is a great help when feeling stressed and it fights anxiety, depression and insomnia.
Geranium essential oil – With its mentally uplifting effect, this essential oil is great for enhancing your intuition and imagination. It is also used to increase self-confidence and self-expression.


Beauty case: 100% made in Italy jacquard fabric (77% cotton, 20% PL, 3% elastan); the internal lining is made with navy color technical fabric (100% PA).

Wash by hand or in the machine at 30°. Avoid spinning and ironing.

LIP BALM SPF30 – SALT & STONE – Non-Nano Zinc Oxide 8%, Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Butyrospermum Parkii (Shea) But- ter*, Cera Alba (Beeswax)*, Simmondsia Chinensis (Jojoba) Seed Oil*, Caprylic/capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax*, Tocopheryl Acetate, Argania Spinosa Kernel (Argan) Oil*, Copernicia Cerifera (Carnauba) Wax*, Tocopherol, Bisabolol, Glyceryl Caprylate, Isostearic Acid, Lecithin, Polyhydroxystea- ric Acid, Polyglyceryl-3 Polyricinoleate, Glyceryl Undecylenate.

THE BALM – NUCIFERA -Organic Coconut Oil, Kokum Butter, Avocado Oil, Borage Oil, Mango Butter, Moringa Oil, Medicinal Grade Essential Oil Blend (Lavender, Peppermint, Grapefruit, Carrot Seed, Sandalwood, Palo Santo, Patchouli, Frankincense.

SHOWERGEL GET HAPPY – PLANT APOTHECARY -Potassium Cocoate (Coconut Oil Soap),* Potassium Olivate (Olive Oil Soap),* Potassium Jojobate (Jojoba Oil Soap),* Glycerine (vegetable), Cyamopsis Tetragonoloba (Guar) Gum,* Aloe Barbadensis Leaf,* Rosmarinus Officinalis (Rosemary) Leaf Extract, Mentha Piperita (Peppermint) Oil,* Pelargonium Graveolens (Geranium) Oil.*

DISCLAIMER: The information provided on this Website is for informational purposes only; it cannot therefore be used for diagnostic purposes and does not constitute professional advice or recommendation. Read the full disclaimer.

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