Abel Odor: fragrances as an Art Form we overlook (or oversmell)

“When nothing else subsists from the past, after the people are dead, after the things are broken and scattered…the smell and taste of things remain poised a long time, like souls…bearing resiliently, on tiny and almost impalpable drops of their essence, the immense edifice of memory” – Marcel Proust, In Search of Lost Time, vol. 1

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Surely you have asked yourself what your life would be without being able to see; about a life without being able to hear. There are movies, tv-shows, art projects dedicated to these impairments — although frankly, mostly to plot gimmick. But we’ve hardly ever wondered what it would be like if we lost our sense of smell (and taste, as smelling allows us to taste, ungrateful beings!). 

Smell, even if mundane for you, is actually supercalifragilisticexpialidocious, and we are here to remind you why. 

Fragrances: an art form we tend to neglect

Fragrances can not only bring us back to a certain moment in our lives we had long forgotten (Hot by Benetton anyone?), but it can also communicate: it is part of the identity we choose to portray, influencing how others perceive us and will eventually remember us; and how we will remember ourselves. There is a common place in fragrances where we choose bits of who we’ve been, who we are, and who we want to be. 

Nonverbal communication isn’t just visual body language. Flowers and fruits do this intrinsically through their smell and colour and even we identify them in those terms regardless of the names we’ve given them. We smell rain before it rains. We choose our partners and decide whether we like people or not based on our hormone and pheromone exchange — which isn’t built upon rosey smells, but hey, nature. 

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So why have we chosen to go for synthetic scents to tag along our memories (and blind dates, wink wink), and our already natural bodily smells? Is that convergent with what we want to express? Is that how we want to remember today?

Abel Odor: a sophisticated alternative to synthetic smells, we found solace

It’s our time to enjoy, scratch that, revel and bask in on a beautiful fragrance lee we found at last (if this were a film, the sound of the wind would accompany these off-screen words). But truly, we can finally celebrate our most natural selves while smelling gorgeous. Let’s face it, if we’ve already gone vegan, vegetarian or pescatarian; if we’ve edited our bathrooms to zero waste, then fragrances should be our next step. No? 

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If you’re getting our hints and you’re thinking what we’re thinking, you must be wishing for a gentler alternative to smelling naturally really good. Granted. Luckily for us, women like Frances Shoemack and her brand Abel Odor exist.

Discover more about Abel Odor in this article!

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